This industry involves a very different approach to online presentation and marketing. It involves professionals who, by law, must operate under their own name for their business. Since the nature of their business revolves around the person's own professional skill and aptitude, it is important for them to be able to maintain a positive image in the presentation of these skills. It helps to display your resume outlining the different organizations that you have worked for and any extra curricular activities that may place a positive image around you. It also helps to outline in detail what you offer as a professional and how to contact them for additional information.
Components of Websites for Professionals:
The following components are what make make up a website for professionals. Nusoft .NET Technologies has been responsible for developing scores of sites for professionals. In addition to the components below, we will add the other standard features of every website like the contact information, products or services, company profile, and developed using unique designs and flash (recommended).
Online Curriculum Vitae (OCV)
A curriculum vitae is a little more formal in format than a resume, usually several pages (or more, if you are highly experienced). It is a detailed listing that usually includes publications, presentations, professional activities, honors, and additional information. It is an essential part of doing business to have your personal portfolio of experience available online. This is where a professional can "show off" their experience in order to gain more business. By making this document available online, every professional has a leading edge over others since it's a direct statement to all their potential clients that "we don't have anything to hide". The point of having an OCV is simply to make potential clients feel comfortable in dealing with you.
- Doctors: before you trust your life in these guy's hands, you want to make sure that they have enough years under their belt as an operating Doctor. You also want to get a list of references and check them out as well. The more easier this information is available, the more comfortable patients feel about dealing with that Doctor since they have nothing to hide. This technique never fails and in fact differentiates that Doctor from most others, who are just way too cheap, lazy and "old school" when it comes to placing themselves on the Internet.
- Lawyers: everybody wants to win their case and if they want to accomplish this, they must choose a well-experienced Lawyer over someone who freshly graduated from University. A fresh graduate is still in the learning curve and usually needs to work for another firm before going on their own to practice law. It's difficult to distinguish a freshman from an experienced Lawyer, unless they have an OCV which states otherwise.
- Dentist: before that dentist is ready to operate on your teeth, you want to make sure that they are a "pro" at doing this. Their OCV will be a handy asset to market to their clients outlining how many years they've been operating on teeth, and what kind of education or extra seminars they have attended and just any other valuable info about themselves.
- Financial Planners: using the same examples as above, you certainly don't want to trust someone with you money who decided to drop out of high school, with hardly any experience with performing financial planning using other people's money. Every financial planner out there in the market claims that he/she is a "professional" at playing with other people's money. Well, the only way you can put this to test is to create an OCV to prove their claim.
- Real Estate Agents: they may work for a very good brokerage firm however that doesn't mean that the agents are all very good. The only way to determine this is to list their experience in selling homes and other aspect of the real estate business. It would be comforting to know that my real estate agent is a pro in knowledge of real estate as well as a pro in selling.
- Accountants: everybody wants to "minimize" the amount of taxes they pay to the Government every year, via tax strategizing. An OCV can prove to be a healthy asset to every accountant to show that they can handle your taxes well and deliver the bottomline you are looking to achieve. At the same time, you don't want a crooked accountant who will sign off on your Corporate financial statements, only to get audited the following year for filing improperly.
Other Professionals requiring OCV's Include Vets, Musicians, Nurses, Loan Brokers, Consultants, Counselors, Hair Transplant Specialists, Home Renovators and many others who are scrutinized more in their personal experience as opposed to their company profile.
Online Testimonials
Now that your OCV has been dealt with, it's time to hear what others have to say about your service and to put your OCV to test. An online testimonial is even more powerful than an OCV because you are being praised by someone other than yourself. Using third party references are enormously successful when doing business or operating on somebody's body. Preparing these testimonials online and making them available all the time to potential clients or patients is invaluable. You can be creative in how you want the testimonials to be displayed. Here are some ways that Nusoft.NET Technologies can assist you in skillfully posting your Online Testimonial:
- Video Streaming: we can perform a short, filmed interview with some clients volunteering to give a testimonial about a particular professional and then make this available off their website for viewing. You can visualize the emotion (happiness) while the clients speak, which adds a powerful punch to the overall effectiveness of trusting that professional.
- Audio Streaming: we perform the same task in audio streaming except that we are unable to get facial expression as we are able in video streaming. Still, the effect is powerful because you can hear the client's vocal happiness.
Client List
Listing some of the clients you have performed work for or on is also another invaluable component of a site for professionals. It just adds more spice to your overall image as being an expert in whichever specialty you have chosen. It is also handy if you provide a brief statement on the type of work performed for each client.
Frequently Asked Questions (FAQ's) & For Your Information (FYI's)
This section allows a person to get quickly educated as to what or how each specialty works and what to look for when searching for the right person for the job. For example, an accountant may wish to include an FAQ section to answer typical taxation questions and add a quick FYI to back up the response. All professionals may use this in their website to clean up their already powerful image (those that allow Nusoft .NET Technologies develop their site). We will include diagrams, pictures, graphs to illustrate certain topics within the FYI section.
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